A location-based augmented reality experience that transports visitors across Switzerland’s iconic landscapes—without leaving the Flower Dome at Gardens by the Bay. Designed in partnership with Switzerland Tourism, this interactive platform blends intuitive UX, playful gamification, and rich storytelling to create a seamless virtual exploration of the country’s most beloved destinations.
Visitors embark on a guided AR treasure hunt using a browser-based interface that requires no downloads. The experience adapts to individual progress, uses visually engaging triggers, and rewards curiosity with immersive content reveals. Through elegant interaction flows and personalised touchpoints, users uncover cultural stories, breathtaking scenery, and iconic landmarks while being subtly guided toward planning their next real-world Swiss adventure.
Key Features
Instant Web-Based Access
The entire experience operates through a mobile browser, enabling frictionless onboarding. A single QR scan launches the AR interface, optimised for fast load times, high device compatibility, and smooth in-garden navigation.
Interactive Swiss Exploration Map
A dynamic UI map guides visitors to seven discovery points inside the Flower Dome.
Features include:
Features include:
Clear visual indicators showing progress
Smooth animations revealing newly unlocked areas
Location-based cues that encourage natural movement through the space
This transforms physical exploration into a fluid digital journey.
Icon-Driven AR Triggers
Each destination is represented by a Swiss cultural icon—such as a mountain, watch, aeroplane, or boat.
Scanning an icon activates:
Scanning an icon activates:
3D AR animations
Bite-sized cultural stories
Videos showcasing Swiss landscapes and attractions
The UX emphasises clarity and delight, ensuring each reveal feels intuitive and rewarding.
Educational Gamification Layer
Points, progress markers, and playful prompts encourage visitors to uncover all seven treasures.
Users learn through interactive storytelling, absorbing facts about Switzerland’s railways, historic cities, alpine villages, and transportation networks in a format that feels fun, accessible, and motivating.
Users learn through interactive storytelling, absorbing facts about Switzerland’s railways, historic cities, alpine villages, and transportation networks in a format that feels fun, accessible, and motivating.
Personalised AR Postcard Creator
Upon completing the journey, participants can:
Take a selfie within the app
Select from themed Swiss backgrounds
Add short message prompts
The system instantly generates a personalized, share-ready digital postcard. The UI makes customization simple and satisfying, turning each visitor into a storyteller and content creator.
Leaderboard & Reward System
A built-in leaderboard displays top participants based on exploration speed and treasures collected.
Weekly winners receive prizes, while one lucky explorer earns a grand reward—a trip to Switzerland.
The gamified interface keeps users engaged long after they complete their hunt.
Weekly winners receive prizes, while one lucky explorer earns a grand reward—a trip to Switzerland.
The gamified interface keeps users engaged long after they complete their hunt.
Benefits
Seamless User Journey
From onboarding to discovery to postcard creation, every interaction is designed for clarity, speed, and enjoyment—ensuring accessibility across ages and tech comfort levels.
High Emotional Engagement
Visitors feel like explorers uncovering secrets. The AR layers create moments of surprise, delight, and cultural connection.
Blended Physical–Digital Interaction
UX is designed to integrate smoothly with the Flower Dome environment, encouraging natural movement while adding digital magic atop real-world surroundings.
Shareable, Personalised Output
Custom postcards extend the experience beyond the venue, amplifying reach across social media and personal networks.
Scalable, Low-Friction Technology
Browser-based AR ensures universal accessibility, handles high foot traffic, and allows Switzerland Tourism to update or expand the experience with ease.
Powerful Storytelling Through UX
Complex cultural and tourism information is transformed into an interactive narrative that is easy to absorb, visually appealing, and memorable.
The AR Treasure Hunt – Explore Switzerland redefines how destinations can be showcased in public spaces. By merging intuitive UX design, AR technology, and interactive storytelling, the activation transformed Gardens by the Bay into a portal to Swiss culture, landscapes, and travel adventures.
Visitors didn’t just learn about Switzerland—they experienced it through playful discovery, personal interaction, and enchanting AR visuals.
This innovative approach fosters curiosity, encourages exploration, and inspires real-world travel dreams, making it a standout example of how tourism, technology, and design can converge to create impactful experiential moments.